Jazz is a high-end handbag manufacturing firm based in Italy. It has achieved peak sales and profits in the home-country market. Jazz now wants to cater to the different fashion sensibilities of women across the world. The firm sets up facilities for production, marketing, and sales in the United States, India, and Japan. Which of the following is most likely the reason for Jazz's global expansion?

a. Diversifying its customer base
b. Accessing a deeper, more diverse talent pool of skilled managers
c. Obtaining investment capital for increased production
d. Accessing better raw materials

1 Answer