Social Studies

Question

To exercise their social responsibility and build more positive​ images, many companies are now building efforts in the area of​ ________ marketing, linking themselves to​ respectable, socially minded organizations and​ ideas, which firms increasingly use as a form of corporate giving.

1 Answer

  • The answer would be : Cause-related marketing.
    Cause-Related marketing is a type of marketing which combined the efforts of profit and non-profit organizations to join forces and worked their way for their mutual benefits
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