Business

Question

Although companies that sell global products can reduce costs by standardizing certain marketing​ activities, when might this approach not benefit the​ company?

1 Answer

  • Although companies that sell global products can reduce costs by standardizing certain marketing​ activities, this approach may not benefit the company when the benefit of serving the customers with an adapted product may outweigh the benefit of a standardized product.
    This needs to be balanced - there shouldn't be more of one or the other. 
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